Revitalizing Ecommerce at Bed Bath and Beyond

ECOMMERCE, UI/UX, DESIGN, INFRASTRUCTURE

As a prominent retailer with a substantial online presence, Bed Bath & Beyond identified the need to modernize its e-commerce infrastructure to support its $13.4 billion in annual revenue. This transformation was essential not only for scalability but also for enhancing compliance, efficiency, and cost-effectiveness. Epsilon ASI Consulting partnered with Bed Bath & Beyond on this ambitious project, leveraging its expertise in cloud solutions and e-commerce platforms to deliver a robust, cost-effective digital solution.

DATE

Feb 2023

Client

Bed Bath & Beyond

Project Type

Legacy Modernization

Duration

41 days

Working Process

Investigate and Analyze

We start by thoroughly understanding your stack from top to bottom.

Develop and Deliver

Then, we focus on creating a solution that solves your problem elegantly, without more tech debt.

Dissemination and Validation

Finally, we help your team adopt the solution, while fine-tuning it to ensure full adoption and success.

The Challange

Global Scalability: The company needed an infrastructure capable of supporting a growing customer base across multiple regions.
Compliance and Security: Ensuring adherence to international compliance standards and implementing stringent data security measures was paramount.
Cloud Cost Optimization: With rising cloud expenses, Bed Bath & Beyond required a solution to drastically reduce costs without compromising performance, security, or scalability.

Our Goal

61% Reduction in Cloud Costs: Through the adoption of a headless Shopify solution integrated with AWS, Epsilon delivered significant cost savings, freeing resources for other strategic investments.
Enhanced Global Scalability and Compliance: The multi-region architecture enabled Bed Bath & Beyond to expand its reach and accommodate more customers across regions while adhering to strict compliance standards.
Improved User Experience: The new Shopify themes created a more engaging, user-friendly shopping experience, boosting customer satisfaction and strengthening the brand’s online presence.
Long-Term Sustainability: By upskilling internal teams, Epsilon ensured that Bed Bath & Beyond was well-positioned for future development and growth in its digital initiatives.

Results

Epsilon delivered a comprehensive, multi-pronged solution that addressed Bed Bath & Beyond’s e-commerce needs through advanced cloud architecture, seamless integration, and team upskilling:

1. Multi-Region E-commerce Solution Architecture

Scalable, Compliant Infrastructure: Epsilon architected a multi-region e-commerce solution that allowed Bed Bath & Beyond to scale its online presence globally, meeting local compliance standards efficiently. By designing this scalable infrastructure, we ensured that the company could support increased traffic and customer demands with ease.

2. Design and Development of Custom Shopify Themes

Customer-Centric Front-End Design: Our team led the design and development of multiple Shopify themes from the ground up, utilizing technologies like Liquid, Bootstrap, React, and SCSS. These themes delivered a seamless, responsive, and visually engaging experience aligned with Bed Bath & Beyond’s brand identity, significantly enhancing the user experience across devices.

3. Integration of Headless Shopify Architecture with AWS

Cost-Efficient, High-Performance E-commerce: By implementing a headless Shopify architecture integrated with AWS, we decoupled the front-end experience from the back-end e-commerce operations. This flexible, headless setup enabled Bed Bath & Beyond to reduce cloud costs by over 61% without downtime, achieving substantial savings while enhancing performance and adaptability.
Cloud Cost Optimization: Epsilon utilized AWS’s elasticity to match resources to real-time demand, avoiding over-provisioning and reducing unnecessary expenditures.

4. Upskilling of Bed Bath & Beyond’s Development Teams

Transition to Shopify Development: To ensure sustainability and empower internal teams, Epsilon conducted comprehensive training to transition Bed Bath & Beyond’s developers from BigCommerce to Shopify. This upskilling initiative equipped the team with industry-leading practices, enabling them to manage and expand the Shopify platform autonomously.